SHOP NOW

SHOP NOW

IN CALIFORNIA FDM is out SLS SNOW IS in

HEY BOX CITIZEN see more
fire and sparks

print art

lifestyle photography

amazing custom leather jacket

SHOP NOW

custom motorcycles and cars
The Simplerule Logo

AND TAKE IT BACK

Helter skelter

burner tees

motorcycle garage

feel crisp wind kisses through the pacific coast highway northern end, past Point Reyes and fort Bragg is  where you will find me.

past the lighthouse, beyond the twisted cliffs, way past Pismo beach and even farther than bodega bay. wherever the road takes us,

or don't. if you have reached portland, you have gone too far.


always remember not to fall off the horse

some things we hack iNTO &  some things WE hack off

beautiful piano

design MFA thesis

THE FUTURE CAFE

the cosmic background radiation snapshot is one of the vastest pictures of all the energy present in the universe. since matter is just congealed energy, we can draw a line from there to yo momma. her vastness is more than a power, it is a duty! poke fun at similar minds grasping this witty astrophysics-kindergarten framed art.


SHOP NOW

some things we grow tired of some things we celebrate

beautiful piano


PAInT IT BLACK

AND TAKE IT BACK

"the king is where all paths of the chess board converge. it is the final word, absolute, the aggregation of moving effort.

by moving the king itself keeps the game interesting, step by step, one at at time... it must be done.” have yourself your own 3d printed

chess-piece simple-king keychain, in the color black.


fire and sparks

no cigarup here,  nope

wild California

NATURE wallpapers

3d printer in action

step lovelyOUT OF the grass

feeling good

continuing ahead the flight takes on the charge of a seer to the community, exposing through touching visuals and personal storytelling the social and political issues festering beneath the light of mainstream media.



the path humankind takes as one has been predicted by our ability to communicate effectively, with reason and compassion, unaltered by false pretenses of separation and segregation, within the knowledge that all we need is love. the simplerule carries on with the task at hand, promising uncompromised visual feedback and finger-on-it question asking. 


like the singing bird and thecroaking toad you've got a name

"the wild cowboy skin must be accompanied by dashing daring attitude. failing to do so might result in faulty product performance, bovine mentality and care-too-much behavior.” includes the creation of one vintage-bought custom leather jacket customized to buyers size, taste, faith, life passions and life history. more info inside.


given the tools of the gods, the human flight takes on new bonds, capable of forging our of raw material what before only existed within mathematics. computer assisted design has revolutionized the world once before in graphic design with the adobe suite era. now it is time for industrial design to go through the same expansion.


feather of a bird
s i m p l e r u l e  I N S T A G R A M

featured

dashing king keychain

catch me if you can

SHOP NOW

"Let's communicate. Good design forms within constraints, it is invariably connected to context and forever bound to participants in a zeitgeist. the book covers a shift in perception by the consumer and the producer of content, including physical consumer items and previously immutable relationships”.


"mayhem and trouble seeking; the two fun filled parts of a perfect California sunny Sunday." trouble can be found at many fronts, getting wild with the horses, wooing passing villagers, disturbing the church morning peace and mostly: feeling as alive as it can be.

hop on and download free wild adventure wallpapers.


modern renaissance

DESIGN wallpapers

momma collection

BECAUSE SHe'S GREAT

"AN INDIVIDUAL is more than possessing a body, a name is more than possessing a label. through artistic perception, notice and humble yourself before real-world people with real world names, doing extraordinary deeds” the first steps of the new collection will encompass a lot of "get lost" attitude, with a dash of fuck off.


s i m p l e r u l e  H O M E

cool jacket

PLEASE MAKE ME one

we pledge

20 percent in donations

let's surround us with  all kinds of inspiring shit

troublemaker

ADVENTURE wallpapers

becoming surrounded with reasonable art pieces can only inspire reasonable art output. forcing secrets out of the art can take some grit, cries and weird music. no chemicals here, no sir. artists are all about the crispness of reality untouched by filters. oh, wait, we love filters. filters are sometimes awesome. I mean awful.


always remember not to take shit from anyone

in several areas of influence in the current thriving design community, the voice remains as stated: empowerment of the human creative output by uncovering limiting half-truths, secrets, and lies put in place by those who want to retain control for another second or two.

it's midnight in earth's soul, humankind now walks the step of release of momentum - a troublesome one at times - brace yourself.



creating the full story of the output is no easy task. to be able to fully immerse the creative output into the creation of messaged, human-sensitive content; the simplerule was created. the simplerule bottom line is to be simple, and it conjures the efforts of photography, visual design, graphic design, video storytelling and industrial design to bridge the communication gap; using love and emotion as the diplomat.

WEBSITE DESIGNED BY  ©EDUARDO NAUIACK 2017 ALL RIGHTS RESERVED