feather of a bird
f o l l o w  simplerule
​w a t c h the vlog
S H O P  simplerule
male hands picking safety glasses startup accelerator environment
ethnic startup founder in san francisco accelerator background
two males working on bicycle outdoors
team group meeting indoors classroom style conference room
halloween pumpkin party tech industry san francisco
young man presenting keynote powerpoint presentation startup
jack the pumpkin king carved for halloween
san francisco bay area tech ping pong tournament

"men and women are by nature social animals"

stack of books in library with startup acclelerator background
group of tech workers in costume contest
male interacting and smiling in startup environment
jack o lantern inspired back jack the pumpkin king
group of tech employees costume contest in front of mural bay area
young ethnic male carving pumpkin office scenario
outdoors barbecue middle age man with sunglasses and san francisco giants cap
male and female tech employees chatting by mural
startup whiteboard inide accelerator in san francisco bay area
free beer pumpkin carving tech startup
happy employee culture office environment young man
Brady Forrest and Kurt Dammermann at the san francisco hardware startup accelerator highway1

"Friendship also seems to be the bond that hold communities together."

happy birthday cupcake office celebration young man

"Virtue means doing the right thing, in relation to the right person, at the right time, to the right extent, in the right manner, and for the right purpose. Thus, to give money away is quite a simple task, but for the act to be virtuous, the donor must give to the right person, for the right purpose, in the right amount, in the right manner, and at the right time."

startup environment get shit done mug on table
happy office people summer sunny barbecue
female hand halloween pumpkin carving closeup

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every PERSON
is uniquely biased
by LIFE MOMENTS

woman clapping after presentation screen background
beers in ice bucker startup accelerator environment design mixer
two female homeless inside contrast black and white

“The many are more incorruptible than the few; they are like the greater quantity of water which is less easily corrupted than a little.” 

young man in hawaian shirt in front of tech mural
startup accelerator design mixer in san francisco peeq and ideo
startups watching demonstration on hardware accelerator in san francisco
mixer at design startup accelerator highway1

“WE MUST NOT LISTEN TO THOSE WHO ADVISE US 'BEING MEN TO THINK HUMAN THOUGHTS, AND BEING MORTAL TO THINK MORTAL THOUGHTS' BUT MUST PUT ON IMMORTALITY AS MUCH AS POSSIBLE AND STRAIN EVERY NERVE TO LIVE ACCORDING TO THAT BEST PART OF US, WHICH, BEING SMALL IN BULK, YET MUCH MORE IN ITS POWER AND HONOUR SURPASSES ALL ELSE.” 

halloween office costume party contest san francisco tech
female office worker carving pumpkin with mixed group in backgrounds
startup founder working with accelerator background
students at startup accelerator watching pitch deck for venture capital
san francisco startups watching demo day pitch deck
young male walking with costume hooves
hackathon interaction mixed group male and female
male reaching out hand for deal black and white
marcus gosling speaking at startup accelerator event in the bay area

BOX CITIZEN PROJECT

B O X  C I T Y

startup orientation on san francisco accelerator in the bay area
brian fan magic instruments in startup accelerator design mixer
" WHEN I LET GO OF WHAT I AM, I BECOME WHAT I MIGHT BE"

Quotes by aristotle and lao tzu

"AN INDIVIDUAL WHO IS UNSOCIAL NATURALLY AND NOT ACCIDENTALLY IS EITHER BENEATH OUR NOTICE OR MORE THAN HUMAN. SOCIETY IS SOMETHING THAT PRECEDES THE INDIVIDUAL. ANYONE WHO EITHER CANNOT LEAD THE COMMON LIFE OR IS SO SELF-SUFFICIENT AS NOT TO NEED TO, AND THEREFORE DOES NOT PARTAKE OF SOCIETY, IS EITHER A BEAST OR A GOD. ” ARISTOTLE 


ping pong match with red sofa background
male barbecue interaction outdoors on sunny day
smiling female on all hands meeting environemnt
group of males having interaction with blurry office barbecue background

"Every community is an association of some kind and every community is established with a view to some good; for everyone always acts in order to obtain that which they think good. But, if all communities aim at some good, the state or political community, which is the highest of all, and which embraces all the rest, aims at good in a greater degree than any other, and at the highest good."

electric skateboard demo on startup accelerator pitch day
​r e a d the blog
E.T. PHONE ​H O M E
male and female working on bicycle outside in sunshine
female and male interaction showing laptop screen startup
mixed gender group of office workers outside on sunny day
pumpkin carving detail female hands
ping pong tournament at hardware accelerator in the bay area
male clapping after presentation with female and group background
beers on table event at san francisco startup accelerator
black male outside holding sunglasses on face
startup teamwork all hands circle talking